Once you’re in your sales presentation, how can you be more effective? Here are 3 quick tips to follow as you build out your pitch: The Why—this will involve your story. It sets up how and why you’re different. Here is where you give background. You want to focus on why your product is different. This is important in hooking your customer. You must differentiate here. The How—this is where you transition to the features and how it benefits the customer. You must tailor this to the customer from what you find in the fact-finding phase. How do these benefits help your customer solve their problem? The What—this is where you tell the client what it’s going to do for them. You quantify what it’s worth. Build your pitch out right and your presentation will make sales!