The business cycle is where you market, you drive them into a sales cycle, and repeat. A sales cycle is when a customer shows interest, you qualify, select a product, and close. Most people don’t have money when they start a business so it’s difficult for them to do a business cycle. This is why the solopreneur will never work, because they are stuck in the sales cycle over and over again. The internet has allowed many people now to get into a business cycle but even then, the solopreneur can’t get big because they can’t fill in the sales process, meaning they don’t have the resources to call back all the people that don’t convert through the business cycle. As an entrepreneur, you can live in the business cycle and just spend money online advertising for traffic, and whatever converts, converts—but if you want to build a company you have to be able to execute the sales cycle. Big companies live in the business cycle, and they spend to fund the business cycle. Big corporations spend less time in the sales cycle and more time in the business cycle. Companies raise money so they can bypass the sales cycle and go straight to the business cycle. You don’t want to be dependent upon on a sales cycle but you must be able to get good at the sales cycle.