Most people skip over the basics of sales. You have to develop or you will be stacking skills upon a weak foundation. You want to understand, not just duplicate. If you don’t know why you’ll never know how. Here are 3 ingredients to sales success that you need to get right from the very beginning as a foundation to have sustained, future success: 1. Commitment—this is something people always pass up. Are you committed to your craft and your company? 2. Conviction—do you have the ability to demonstrate your belief that your product is the best solution for your customer? You need certainty to sell. 3. Activity—no matter how committed you are, how much conviction you have, at the end of the day action is all the ultimately matters.