Hitting the sweet spot with partnerships
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Description
The largest macaron company in the US, suitably called Woops!, started by accident. In 2012 four friends decided to sell the popular dessert at the Bryant Park Holiday Market. After unpredicted success, they quit their jobs to take on the macaron business full time. The founders have implemented a clear chain of command and focus on trust, compromise and leaving your ego at the door when it comes to management. 
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