This company is throwing the traditional distribution model out the window.
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Description
Have you heard of conversational commerce? Dirty Lemon’s well-heeled, influential consumer has-- and they know you won’t find a bottle of the detoxifying lemonade at your local Whole Foods. The only way to get a bottle of Dirty Lemon is through its disruptive text to buy model. Here’s how the brand’s founder ditched the traditional distribution model for new success.
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