There is something which may hold you back from sharing your message. You not be aware of it. This is why I wanted to bring it to the pod. The online world can be harsh, in many ways. People waiting to trip one another up for any minor mistake. This is why I want to reflect on why mistakes along the way are inevitable. I talk about why they are not a big deal when you look at the bigger picture. And why you can choose to embrace mistakes so you can do the work you're here to do. What you'll...

You may feel that dread in the pit of your stomach when you come to share your message publicly. My daughter calls it the fizzy tummy. You know the drill. Being seen in your biz can bring up all of the things.  Why do so many of us feel this way? Observe kids. They love to dance, sing and cavort around with wild abandon. So, what goes wrong as we move into adulthood? This gets to the root of why so many of us feel we don't have a voice. Little wonder, really. In today's show I talk...

Do you ever feel alone as you build your brand? Or, you launch something. The excitement builds. Then? It falls flat. There is another way..... you can build community AS you go. If you stay true to the whole 'build it and they will come' mantra, you miss the journey that is available to you, and your community, on the way to becoming.  In this week's show, I discuss how I launched this podcast WITH a pod team. If you were part of this, thank you for being part of it. It made the whole thing...

You may dream of launching your first course. A vision board goal, only. It's time to give life to your goal and launch the course you have in your head and heart. It can feel a lot. I get it. You don't want to get it wrong. The perfectionist in you is coming out to play. Meet her where she is. And then?  Choose again. Choose to put your offering out into the world even though it's not perfectly perfect. In this week's show, I talk you through how I launched my first online course, Wellness...

The wellness and holistic space may lead you on a path of always seeking the next level of you. A thirst for something that you may never satisfy. This feeling of always searching can come through in your messaging and energy. A search for the best logo, the perfect brand photos, the expertly crafted elevator pitch. The result? You never get your message out there to the world. Or you start to put it out there in a way which lacks the potency that is available to you. What you'll learn: -...

You don't have to stay in a limited box. You may feel that you have a lot to share. Yet you may also feel everything needs to be 'on message'. You may clip your wings in the process. The result? You limit the flow of what needs to come through you. I used to think you had to be a master of the one thing. You will have heard the quote that does the rounds (more on that in this week's episode). I changed my mind. And a little reminder that you can change your mind at ANY point. On anything. I...

Do you aim for perfectionism in everything you do in your biz? Maybe you don't recognise it as perfectionism. You may feel justified in delaying your launch. You may feel the hours (and hours) of research into the best podcast mic, or the best website hosting platform is a good investment of your time. Your first step is to recognise this. Often delay, procrastination and excuses of any kind are driven by perfectionism. A desire to do it the best. To be the best. A fear of making a...

This is one thing which you have the choice to change. You may overlook this when you feel stuck, or lacking creative downloads. By making new choices, you can increase your vibration, feel more vibey and more aligned. It can easily be overlooked. I share my experience of this in this week's episode. By the time you have finished listening, you’ll discover: How your environment looks and feels influences your vibe.How you can tap into your creative flow and messaging downloads.How you can...

You may feel stuck on this point. What title to call yourself. It seems to be a sticking point for so many people. Society loves to stick us in a box. How many times do people ask 'what do you DO?' As in, what is your job title. They can then feel they have you nailed. With a title or profession, subconscious assumptions fall into place. Like how much money you make. Where you may have gone to school/college. The usual superficial points. Typically they're assumptions that don't relate to you...

How do you feel when it comes to writing for your biz? Do you feel it in your body? That sense of dread. You don’t know what to write. You worry what people will say. You worry if you will be judged by other people.  Awareness of anything is key to changing it. I shine a light on why you may find writing hard. And what you can do to move through this to a place of ease when you write for your biz. It’s all available to you. By the time you have finished listening, you’ll discover: Why you...

Are you thinking about creating a freebie or lead magnet as they call it in the marketing world? Creating in your biz can start to feel mechanical. Tick boxes. You go through the motions. What if it could be fun? What if your freebie could be a way of deeply connecting with your reader?  You know I like to do things in an intentional way around here. The intention and purpose around the creation of your freebie is everything. That is what I talk about in this week’s episode.  By the time you...

Are you thinking about creating a freebie, or lead magnet as they call it in the marketing world? Same thing. Something you give in return for someone giving you their email address.  Someone giving their email address is a big deal. Think how many emails you get in your inbox. For someone to say yes to another person (you) taking up space in their inbox, they generally like to get something in return. The law of reciprocity, my love.  Creating things in your biz  (products, programmes,...

Do you know what you want? Do you ask for it? Do you claim it? Mother’s day was last week in the UK. Belated happy Mother’s day for those of you tuning in this week. This year, I chose a new way of doing it. It was a powerful way to let go of the victim mindset and step into my power. In this week’s episode, I share what I did which changed everything. It applies to your business, and your life. It’s simple, yes. That is not to say it’s always easy.  By the time you have finished listening,...

You may have a stirring in your heart to create an online programme or course. Amazing that you have the vision, my love. The thing is, your ideas may never germinate. They can be left in the waiting lounge waiting to be birthed. Why? Because you don’t know where to start. You may end up getting in your own way. As always, the world needs your medicine. Your creative ideas are a blessing from the divine. I’m here to support you to give life to these ideas so others can benefit from your...

We are entering a new paradigm in biz. People feel into their decisions, rather than be manipulated or persuaded by clever copy. This comes from the energetics and resonance of your brand. How people feel when they enter your space. How you feel when you create your content. You don’t have to do it the way everyone else does it. You can define your personal brand how you wish. There is a magic in this. It is available to you, too. There is no need to worry about being on-brand. Just be fully...

If you want to connect with your readers through your copy, you need to speak their language. There is a tendency to want to over complicate life. Sound familiar? With copy, it’s your job to use words that your reader relates to, and connects with. This is how you build the bridge of empathy and connection.  I talk about how to embody this in your messaging so you can build connection with your community and make more sales.  By the time you have finished listening, you’ll discover: Why being...

Your messaging carries an energy and vibration of its own. Your messaging creates a feeling in your reader. Words matter in an online brand like yours. They are the bridge between you and your reader. There is one word that I see people use all.of.the.time. The thing is, It dilutes the potency of your message. This is not to make what you're currently doing wrong. Refining your message is an ongoing thing. Give yourself patience and grace. This is a small change that can make a big impact. I...

Do you find it a challenge to communicate your message in a way which feels right for you. The tone. The words. The whole thing? Your brand voice is an expression of you. It’s a point of connection with your audience. It’s simple in its essence. That doesn’t mean it’s easy, for you. I talk about what brand voice is and how you can begin to own your voice in your brand messaging. Connection comes first. Before selling. Before you make an offer. Your brand voice is the start of building this...

Your soul-led brand is all about doing the work that lights you up. To do that, you need tools to allow the cogs to turn without your 24-7 input. And then? You can then leverage your time to be the CEO of your biz. In this week’s show, I discuss 10 biz tools that I use to run my biz. By the time you have finished listening, you’ll discover: 10 biz tools/apps which I use in my biz.Why each of these tools can allow your biz to work for you so you don’t need to be the one doing all of the...

Anyone who follows me on the ‘gram will know I have a new hobby. I am learning to play the violin. I love to step into my creativity.  But, I also love seeing the lessons which I can share with you to build your soul-led brand. This is what I talk about in this week’s show. By the time you have finished listening, you’ll discover: The 3 lessons you can apply to your brand today for more ease and flow.The magic that happens when you honour your creativity. Links/resources Alison’s...

If you're always in your head when you share your message, you may find many reasons not to share it. Your intention and mindset around your message is really important. In today's show, I talk about a mindset shift that may serve you to step into the power to share your message.  A mindset shift to lean into before you share your message.  How to honour your medicine. The paradox that exists when you share your message as a personal brand and how you can make it work for you. Why it is...

In today’s episode, I talk about one thing that many people focus on when it is not hugely important to your soul mate client.  Do you feel confused with what copy to leave in and what to chop when you craft your website copy? This episode offers you clarity on one key point for your wellness website copy. Why? So you can focus on the messaging which matters most to your soul mate client. By the time you have finished listening, you will discover: The one thing that is not as important...

Happy New Year. Do you start a new year with a million thoughts running through your head? Then… you get to the end of January and feel like you are in the slipstream of busyness. Small changes don’t have to be hard to implement. You can create a success mindset right now.  This is what I discuss in this episode.   By the time you have finished listening, you will discover: The importance of setting an intention for your biz for 2022.The one thing that you can do to grow your biz, without...

As a wellness practitioner, you may hold yourself up to unattainable high standards. This may hinder you when it comes to sharing your message. But, what if your whole journey, not the edited, high gloss version, is what people *really* need to hear? Your story, in all the ups and downs, really is your superpower. So, instead of stacking the guilt and shame onto your work for not practising everything you preach. You can use your story to build an engaged audience. By the time you have...