Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey from New York to LA. Join us for an insightful conversation with Michael Schewmake as we explore the fascinating world of coffee and entrepreneurship! Connect with Michael: https://www.linkedin.com/in/michaelshewmake/ Check out Atlas Coffee Club: https://atlascoffeeclub.com/ Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network. Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Wednesday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com