Triple Whale presents Whale Informed. This week, John and Ethan discuss: 📺 Mr. Beast’s Amazon Prime Show 🌮 Open AI & Taco Bell 🏪 Macy’s Running UGC Style Ads + more. *** 00:00 Intro 00:52 Mr. Beast’s Amazon Prime Show 07:01 Unilever Spinning Off Ben & Jerry’s 10:20 Nvidia 12:28 Novo Nordisk 13:46 SpaceX & The Sphere 15:32 Open AI & Taco Bell 18:07 Death of Linear TV Ads 22:29 Remi’s Bold “Us vs. Them” Ad 24:53 Ad Length = Age Trick 26:32 Macy’s Running UGC...

Triple Whale presents Whale Informed. This week, John and Ethan discuss: 🧟 Liquid Death Raises Money 📊 Ecommerce Advertising Trends 🏴‍☠️ Temu Treasures + more. *** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:59 Liquid Death Raises Money 06:04 DUDE Wipes’ Scoop 09:11 “Trends” by Triple Whale 12:46 Is TikTok Facing a Ban in the U.S.? 18:14 Bonobos Does a Golf No-No 22:05 Temu Treasures: Intro 23:03 Temu Treasures:...

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 📧 Klaviyo Professional Services 📱 Is Meta broken? 👟 Footlocker: Harbinger of death +more. *** The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:52 Is Meta Broken? 04:38 Foot Locker’s Disappointing Earnings 09:51 TB12 Sports 12:57 Chamberlain Coffee 17:19 Talentless 19:55 Seek Discomfort 22:46 Full Send 25:11...

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🥤 Simple Modern’s retail strategy 🍟 Wendy’s Pricing Experiment 🏋️ Gymshark 2023 Financials + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/t... Vote:...

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🍫 Billionaires stocking shelves 🆒 Brand as differentiator for undifferentiated products 👛 Ridge x MKBHD + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 Vote:...

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro 🍫 Creator-led brands (Feastables says goodbye to DTC) 🌿 Benchmarking Brēz + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies...

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision...

This week, in our first (read: third?) episode, John and Ethan discuss: 🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford) 🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman) 📊 A peek into 2023 industry trends (h/t Triple Whale) Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!). Get your...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success.  Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth. Throughout...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter. Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world. 🌐 Dave, also known as Mr. Margins, shares his humorous yet insightful story of his early entrepreneurial venture selling cheap prom dresses online. Learn about the challenges he faced, the lessons he learned, and how he navigated the e-commerce...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of 'You're not your ROAS' with Jimmy Kim. Today, we're diving deep into the world of Return On Ad Spend (ROAS) and why it's more than just a metric. Jimmy brings a wealth of knowledge and insights to the table. Data-driven decisions are crucial in today's fast-paced digital world. But are we looking at the right data? We will explore the intricacies of ROAS,...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to 'You're not your ROAS'! In this episode, we're joined by the brilliant Nick Harris. 🎙️ Nick Harris isn't just another marketer. With over a decade of experience, he's been at the forefront of some of the most groundbreaking campaigns in the industry. His accolades include transforming startups into market leaders and his unique approach to blending data with storytelling has set...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world. In this episode we're joined by Aaron Paul, a drummer, a marketer, and now a DTC maven. We dive deep into Aaron's incredible journey from Bahrain to Toronto, exploring the intricacies of affiliate marketing and the...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world. In this episode, we're thrilled to have Lewis Fausett, a renowned marketing strategist known for his successful 7-figure campaigns 📈. Lewis is not just a marketing expert, but a visionary who has revolutionized the...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers. He also discusses different product categories and the value...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", we are joined by Rachel Ten Brink, CEO & General Partner at Red Bike Capital, who shares her insights and experiences from billion-dollar brands to early-stage funding. We delve into the challenges of scaling startups, the balance between generalists and specialists,...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of You’re Not Your ROAS, we’re joined by Phillip Jackson, Co-founder of Future Commerce. We delve into thought-provoking topics such as the fight for AI rights, the impact of AI on commerce and society, the dark side of persuasive advertising tactics, and the future of commerce. Phillip shares his...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", Alex Beller, Co-founder and President at Postscript, discusses entrepreneurship in the early 2000s and shares the story of how they got started with Postscript. He also talks about the challenge of creating a culture that works at the lower levels of the company and the...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! On this episode of You’re Not Your ROAS, we sit down with Orlando Rios, Founder of Raised by Coyotes. From being a fan of Joe Rogan to building a successful marketing agency. Orlando shares his experience of venturing into the golf apparel industry highlighting the stories behind their meaningful designs. We dive...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS," we're joined by Wyatt Lowe, Senior Director of Digital Growth at MaryRuth's as he delves into the world of influencer and brand ambassador programs, discussing the impact of mid-level members and the small bet approach, while also exploring goal setting, advertising...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS," Greg Lorenzo, Head of Marketing at Stockeld, shares his fascinating journey into marketing, including his experience creating "The Most Interesting Man" campaign, his transition from alcohol to better-for-you food, and his thoughts on the rise of lifestyle brands and DTC...

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS," Aaron Orendorff, Head of Marketing at Recart, joins us to share his inspiring journey from being an unemployed writer to becoming a successful marketing mastermind. We discuss topics such as his unexpected Black Friday strategy that sparked a content revolution, his...