Yes, I listened to all 3 hours of this episode so you don’t have to. However, there are so many fantastic nuggets, I still highly recommend it to any podcaster. We align on virtually everything, from his simple approach to gear, to handling guests and prepping for episodes. But like you, I was most curious on how Tim’s brilliance had been applied to growing his show. In some areas I was surprised, and I’ll give you my overall conclusions at the end, but for now let’s dig into the nitty gritty. Here are the Tim Ferris Top Tactics for Podcast Growth…. Podcast interviews Meaning you being a guest on other podcasts, which is foundational to the MicroFamous system. Tim’s best advice here was to be explicit in sending people to your podcast. “If you don't, there's not an automatically high conversion rate.” It’s easy to forget that, and end up plugging a book or a lead magnet. And there’s nothing wrong with that. But if your goal is to grow your podcast by giving interviews on other podcasts, don’t send people to 5 other things. Send them to your podcast and make it clear that’s the best way to connect with you. Now, if you’re really good at getting people off podcasts and into your email list, keep doing that. Over the long haul, I believe an email subscriber is worth more than a podcast subscriber, because an email subscriber will get your podcast episode via email and have plenty of chances to subscribe to your podcast. So I think there are 2 lessons here. First is not to forget to send people to your podcast in the quest to give them a bunch of options to connect with you. Second is to sprinkle in mentions of your podcast naturally into any conversations you have on other podcasts. So people know about your podcast even before you get to the end where you can give a call-to-action. Email and Newsletters This one surprised me a little, but as Tim put it, “They’re only one link click away from the action you want them to take.” So email is still incredibly powerful and if you have a podcast, make sure to incorporate your podcast into your email strategy. Tim obviously came into podcasting with a large and engaged email list he’d built up for years, which is a great advantage. But all of us have an email list of some kind, and it still remains one of the best ways to promote our podcast, so don’t neglect it. Yes that means sending new episodes to your list, but it can also mean tactics like: - adding your podcast episodes into your initial follow up sequences - recording certain podcast episodes specifically for your email list or email follow up system - creating special short-run podcast series which can then be offered to your email list on top of your normal level of communication with your list. Andre Chaperon and Digital Marketer are both good at this, where they offer a certain email series with a specific goal. Each email is numbered and has a set limit so people know exactly what to expect, and it’s delivered on top of normal communication with their list. Now I’ll interject that with all the inbox filtering going on, the more authentic and personal your emails are, the better. Dean Jackson and Andre Chaperon are my personal email heroes, and inside our agency we’ve nudged our clients in the direction of super personal, less branded emails. Big Name Guests Tim has a big caveat here, and I’ll paraphrase: A no-name guest with good content will beat a mediocre celebrity guest every time. Which I completely agree with. We booked Grant Cardone on a client's podcast a couple years back. It was so bad the client called me afterward and said, “I don’t even know if I can release that episode.” And it did nothing for his podcast in terms of podcast downloads. So as Tim pointed out, chasing big name guests can be a fool's errand. Obviously Tim has big name guests on his...