We can throw money at our marketing all day long with high-end production and pricey bells and whistles, but Dan Kennedy’s success with a $15,000 infomercial proves that low tech can be wildly effective. Once you’ve met the minimum quality expectations, you’re better off investing in your content, getting to know your audience, and adjusting your message accordingly. Stop throwing money at the problem, and start being obsessed with the quality of your messaging.