As a newer coach or consultant, there are two paths people tend to choose from, and one path they get stuck on. Now, what do I mean by newer? That could mean you're just launching your coaching or consulting business, but it could also mean you're jumping into a new niche. Maybe you're well known in your real estate space, but you're jumping into a much bigger space like personal development. Or you've been involved in big companies with big brands, but you were behind the scenes. So you have credibility, but not a lot of name recognition. These are all very common scenarios, and I love the strategy decisions at this stage. So here are the two paths in terms of what you offer and how big of an audience you try to build. You can either go big audience and small prices, or small audience and big prices. Those are the best two options, but the absolute worst option is the path where people often get stuck - small audience and small prices. That's a recipe for frustration. So which of the paths is better for you? Should you go for building a big audience and sell them a digital program or course? Or should you go straight to the most valuable slice of the market and cater to them?