Episodes
Tomer Rabinovich is a self-taught Amazon business owner, consultant to some of the biggest names in the online sales industry, and one of the most sought-after speakers at Amazon seller events throughout the world. Today, he shares his book, Ride the Amazon Wave. What do we do after we exit? Tomer categorizes it in 3 different stages. Stage 1: Junk - Start to remove bad habits. Once you start getting good results on your sales, what tends to happen is you get to the next stage. Stage 2:...
Published 07/30/22
Published 07/30/22
Our guest today is one of my first few interviews from season 1 several years ago and now Pete Moon is back with a brand new book he wrote. Check our previous episode with Pete here: ZC 11 – Defensive Ads! What Are They and Why You Should Be Doing Them with Pete Moon https://zonconpodcast.com/podcast/zc-11-defensive-ads-what-are-they-and-why-you-should-be-doing-them-with-pete-moon/ What’s your big WHY? My faith. Also There was that frustration of I don’t feel like I’ve still to discover...
Published 07/09/22
We chat with Brendan Pettit about habit stacking. He tells us about how it helped him find peace, lose 40 lbs, and grow his business. Check the previous episode with Brendan   ZC 34 – Best Podcasts for Amazon Seller https://zonconpodcast.com/podcast/zc-34-best-podcasts-for-amazon-seller/ Habit stacking is a special form of an implementation intention. Rather than pairing your new habit with a particular time and location, you pair it with a current habit. This method can be used to design...
Published 06/24/22
Szymon Sekski is back again with another episode full of tips and tricks and today you’ll learn about the top 3 keys in order to improve PPC campaign performance. Top 3 Tips To Improve PPC Keyword Bleeders Top of Search and Adjustment Stimulating Your Impressions 3 Metrics/KPIs I use for my PPC ACoS - Advertising Cost of Sales, is how much you spend on advertising per dollar of revenue you make. TACoS - Total advertising cost of sale, measures the relationship between ad spend and...
Published 06/17/22
Today, we talk about are the top 3 mistakes that we should avoid in doing PPC. We’ve seen a lot of common mistakes that often go unnoticed and a simple mistake can result in a significant performance decrease in your Amazon PPC campaigns. What’s your big WHY? Why do you do this? I love the freedom that entrepreneurship gives me. Because of my agency I get to talk with a lot of entrepreneurs, work with them and interact with people and help them grow their businesses. Favorite book,...
Published 06/10/22
We all know Amazon is a dominant online marketplace but the question is, does Amazon have monopoly power? Let's find out why Amazon can be a monopoly with Dr. Christopher Erickson aka my Dad. Dr. Chris Erickson is an economic expert and a Professor of Economics at New Mexico State University. Check out our previous episodes with Dr. Christopher Erickson. ZC 21 – Recession?! With Prof Christopher Erickson https://zonconpodcast.com/podcast/zc-21-recession-with-prof-christopher-erickson/ ZC...
Published 06/03/22
In today's episode, we’re going to talk about a topic that a lot of people on Amazon don’t take seriously or sometimes ignored - Amazon Compliance and we just have an expert to walk us through step by step. Lesley is co-founder and co-owner of Riverbend Consulting, where she oversees the firm’s client services team. Riverbend Consulting have helped thousands of third-party sellers get their accounts and ASINs back up and running after a suspension, deactivation or block. What’s your big...
Published 05/27/22
Dr. Christopher Erickson aka my Dad is back again with another episode about an unavoidable part of the business cycle - Recession.  We talked about recession and inflation in our previous episodes below: ZC 21 – Recession?! With Prof Christopher Erickson https://zonconpodcast.com/podcast/zc-21-recession-with-prof-christopher-erickson/ ZC 89 – Inflation Is Here! What Do We Do Now?! https://zonconpodcast.com/podcast/zc-89-inflation-is-here-what-do-we-do-now/ Check out our previous episodes...
Published 05/21/22
In continuation of our discussion from last week on product selection, Jacqueline shares her best practices and techniques in this very important topic for Amazon sellers. Here's the link to the previous episode with Jacqueline Torr. ZC 105 – Product Selection with Jacqueline Torr Part 1 https://zonconpodcast.com/podcast/zc-105-product-selection-with-jacqueline-torr-part-1/ Things to learn: Start with a product Use websites like Etsy to search for product ideas Use different data to...
Published 05/13/22
Product selection is very important for any online seller. No seller or store can offer every customer everything at once, but a wide product selection can provide sufficient alternatives for them. Jacqueline Torr started a fun and unique business and then grew into a successful 7-figure business without PPC. Here's some related topics about PPC and product selection. ZC 32 – 8-Figure Seller Aaron Cordovez on PPC, Building Businesses, and Giving...
Published 05/05/22
I asked Michelle a surprise follow up question minutes after we talked about marketing strategies for this coming Mother's Day and she keeps on dropping value bombs during this encore again and again. Listen to the previous episode below. ZC 103 – Special Marketing Techniques for Mother’s Day https://zonconpodcast.com/podcast/zc-103-special-marketing-techniques-for-mothers-day/ Other episodes with Michelle Barnum Smith: ZC 20 – ManyChat with Michelle Barnum Smith – The Future is...
Published 04/29/22
Mother’s Day is just around the corner and is one of the most celebrated holidays around the world. Today we have a special recurring guest – the Queen of Amazon Marketing, Michelle Barnum Smith. Listen carefully and take notes as Michelle shares tips and tricks to making more profit during this special day. 3 Great Tips for Gifting-Giving Seasons Pick gifting keywords in your niche Put a timeframe on when to start marketing for gifting Know how to create an offer Favorite...
Published 04/23/22
In this second part of our interview with Cody McGuffie, we focus on how to rank and optimize listings on Etsy. We go into full details on how you can get on top of the ranks using keywords, tags, photo optimization and a lot more. Listen to part 1 using the links below. ZC 101 - All About Etsy with Cody McGuffie Part 1 https://www.youtube.com/watch?v=QsLKSRZFs2Y https://zonconpodcast.com/podcast/zc-101-all-about-etsy-with-cody-mcguffie-part-1/...
Published 04/16/22
So you have an idea for a business but you don't know where and how to start. This episode is perfect for you! We discuss amazing tips and tricks to turn your passion into a real business and Cody McGuffie shares his expertise with Etsy in this 2-part episode. Cody successfully owned and operated 2 online companies selling on platforms such as Etsy, Amazon FBA, Walmart.com, and Shopify. He is also the CEO/Founder of EverBee.io. Learn more about EverBee and get 25% OFF by clicking on the...
Published 04/08/22
Today is the part 2 of our episode about taxes with Tim Nelson. Tim is the CEO/Partner at AVASK Accounting and Tax Consultants Inc. in the USA. In this episode we focus on some of the bigger stuff - advanced techniques the experts use to build their businesses. Tim Nelson is a distinguished Certified Public Accountant with profound knowledge in tax preparation, accounting and IRS audits. He have helped and managed clients with businesses of varying sizes, corporations, partnerships and the...
Published 04/01/22
Today we go in-depth about tax optimization and strategies so you have a better understanding when making decisions in securing your financial future. This is a 2-part series and in this episode we talk about the mistakes and how to optimize your taxes with the help of Tim Nelson sharing key steps to meet your financial goals. "Revenue is vanity, Profit is sanity, Cash is king" Connect with Tim Nelson: Email: [email protected] Avask Office in New York: 914 664 1900 LinkedIn:...
Published 03/26/22
This is it! We just sold our business! It's a very exciting experience for us as business partners to sell the one of the brands we have worked so hard to grow and we just did it. Today we share this "selling the biz" experience with everyone and how happy we are with our decision to go with a professional business broker to handle the job for us. You can listen to our previous episode with Mike Yeh on the link below. ZC 46 – How to Organize a Million Dollar Team with Mike...
Published 03/18/22
We chat with Kata Phipps. She is a psychologist turn military wife turn ecom boss! We start the story with her beginnings in Chile, meeting her husband, and traveling the world with him.  She started a private label brand and got to one millionaire dollars revenue in only 11 months! She recently passed her second million in less than 2 years. Listen for her remarkable story and some tips and tricks on how to become an Amazon millionaire.  Kata can be seen in episode 54 "2021 Predictions...
Published 03/11/22
Bradley Sutton is the host of the Serious Sellers Podcast by Helium10. He is a sumo wrestler and a zumba instructor before he focused in running e-commerce website.  Instead of starting his own private label business, just to get experience he became a consultant for businesses launching hundreds of products for different clients.  Actionable Things Amazon Sellers can do today: Try and get paid to do something that you love so much. Make a positive difference in people's lives. Follow...
Published 03/04/22
Previously, Mike and I, we talked about running a million dollar team and now we are back at it again with some new team members. TOOLS OUR TEAM USE Slack Trello ClickUp Asana Google Sites Quickbooks (For our accountant) Helium10 Mailchimp linktr.ee Prolific Zoom Listen to Mike's previous episodes: ZC 46 – How to Organize a Million Dollar Team with Mike Yeh https://zonconpodcast.com/podcast/zc-46-how-to-organize-a-million-dollar-team-with-mike-yeh/ ZC 78 – Selling the...
Published 02/26/22
It is very important that you know how to handle your Amazon inventory fast and efficiently. An effective inventory management system reduces costs and helps you manage customers delivery expectations. Our guest today is Chelsea Cohen. Chelsea is a 7-figure Amazon seller, speaker and consultant. She is the co-founder of SoStocked.com - the first and only fully customizable inventory management and forecasting software. WHY do you do this? I like the journey of creating something. I love...
Published 02/19/22
Today we chat with Mark Norton, one of the leaders inside the Titan Network. Mark tells his story about how he started from working regular 9 to 5 jobs as a factory worker to becoming a graphic artist before he found a niche in the music industry in 2006. He also shares his journey on how he discovered an effective method about product launching and then joined the Titan Network last year. Favorite Podcast: Zon Con Podcast! Yes! Favorite Books: The Miracle Man The ONE Thing by Gary W....
Published 02/11/22
In today's episode we talk about the life cycle of a selling a business and comparing it to DATING. This is a short but fun-filled episode and we hope you learn something from this one. If you want to listen to our in-depth about exiting a business you can check the links below. ZC 78 – Selling the Biz Part 1: Why Sell Your Business? https://zonconpodcast.com/podcast/zc-78-selling-the-biz-part-1-why-sell-your-business/ ZC 79 – Selling the Biz Part 2: How to Sell Your...
Published 02/04/22
Chris and Andrew are back with another bite-size episode for this month. We talk about lots of in-depth topics before but in this episode we talk about abundance mindset. As the CEO, you are the "visionary" of your business and you need mindset and keep that in focus at all times. Listen to our previous episode with Chris Rawlings on the link below. ZC 94 – You Can Be the Surfer https://zonconpodcast.com/podcast/zc-94-you-can-be-the-surfer/ ZC 86 – Snuck In at Events So He Can Meet...
Published 01/29/22