Our guest today is a serial entrepreneur and a digital nomad. Anthony Cofrancesco has started several businesses in travel hacking, photography and marketing. He used to worked at Amazon early in his career. Anthony is now the Industry Liaison for PickFu, an online platform that allows people to run polls and get fast feedback from consumers in a matter of minutes. What’s your big WHY? What motivates you to build something new and grow it? I want to build things. For me, what’s really cool is that there’s something fun in setting it up, you build it, you scale it, you grow it and you say “That’s mine!”. Books, podcast or piece of media you can share to us The Better Angels of our Nature by Steven Pinker https://stevenpinker.com/publications/better-angels-our-nature Rational Optimist by Matt Ridley https://www.rationaloptimist.com Sapiens by Yuval Noah Harari https://www.amazon.com/dp/0062316117/ref=emc_b_5_i Actionable things Amazon sellers can do today Take a really deep look at your product packaging. If it’s not good, go and redo it. Product packaging matters. Get in touch with Anthony Instagram: @anthonycofran PickFu is a do-it-yourself online platform that unlocks powerful consumer research. In just minutes, you can crowdsource hundreds of opinions from the people who matter most to your business. Signup now and get big discounts! https://www.pickfu.com/r/F1TEO6