NPR Joins Roster of 11,000+ Podcasts Supporting Chartable SmartAds Attribution
by Dave Zohrob · September 16, 2020


Chartable, the podcast analytics and attribution company, is pleased to announce today that our flagship podcast advertising attribution suite, SmartAds, now supports advertising attribution across NPR’s slate of award-winning, chart-topping podcasts.

"We're pleased to announce support for Chartable, as they are one of the pioneers in the attribution space," said Brett Robinson, Vice President of Ad Operations at National Public Media, the sponsorship subsidiary of NPR.

Tens of thousands of advertisers, agencies, and publishers rely on SmartAds to measure the success of their ad campaigns across a growing roster of over 11,000 podcasts.

“As a longtime fan of NPR programming, I couldn’t be happier to work with the National Public Media team to help their advertisers get the most out of their podcast advertising,” added Christopher Calvi, Chief Revenue Officer at Chartable.

In addition to SmartAds, Chartable’s suite of tools includes SmartLinks, the patent-pending podcast marketing attribution tool that’s the only way to measure podcast downloads from digital campaigns, and SmartPromos, the first tool for podcast-to-podcast advertising attribution. As part of the company’s commitment to transparency and reliability, the Chartable’s podcast analytics have been certified by the Internet Advertising Bureau’s Technology Laboratory for podcast measurement.

Whether you're a long-time NPR advertiser or looking to get started with ad attribution across a new campaign, please contact us to get started with industry leading attribution methodologies today!

About Chartable

Founded in 2018, Chartable builds podcast measurement tools for publishers, agencies, and brands. Agencies and brands rely on Chartable's innovative SmartAds podcast advertising attribution to properly assess the effectiveness of their ad spend, while Chartable is trusted by thousands of podcast publishers to handle hundreds of millions of downloads per month. The company's marketing suite helps both indie creators and major media publishers grow their podcasts—Chartable SmartLinks are the only solution in the podcast market to track the effectiveness of marketing and ad campaigns. The company is backed by top investors including Initialized Capital, Greycroft, and Naval Ravikant. To learn more, visit

Liked this post? Get our newsletter with podcast insights.
More from the blog

With Chartable now a part of Spotify, we will...

We’re delighted to announce that Chartable is...

Today, we’re announcing a new GDPR-compatible...

Chartable now offers a pixel-less onboarding...