In this episode of Scratch, Eric interviews Magdalena Hörhager, VP of Growth at Bitpanda, discussing the marketing strategies that have made Bitpanda one of the largest trading platforms in Europe with a $4B valuation. The episode covers key pillars such as trust, differentiation, and cultural relevance, as well as insights into the challenges faced during Bitpanda's journey from start-up to unicorn. It provides valuable insights into the fintech landscape and effective marketing strategies for fintech start-ups.