How do you create a brand and marketing strategy that not only stands out but also stands the test of time? Join us in this insightful episode of the Scratch Podcast as we sit down with Mark Kirkham, the CMO of PepsiCo International Beverages to dig into how Mark does it with some of the biggest and most well-established brands in the world, but also how he’s building new challengers in the beverage category. Mark brings his wealth of marketing experience from his tenure at PepsiCo, overseeing the creative, innovation, and marketing strategy across a variety of renowned brands.