In this episode of Scratch, Eric is joined by Jaclyn Ruelle, the brilliant VP head of Brand at Papa Johns. Jaclyn unravels the secrets of creating a buzz around your brand and igniting captivating conversations among your consumers. They discuss identifying brand influencers, measuring "talkability" with metrics like the "Impact ratio" and "Attention Score," and the importance of launching impactful campaigns during major events like the Super Bowl. Tune in to discover valuable marketing insights from one of the largest fast-food chains in North America.