How to Launch One Of The Biggest Games In The World With Matt Webster of Activision
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In this episode of Scratch, Matthew Webster, VP of Global Marketing for Activision and Call of Duty, discusses the launch of Call of Duty: Modern Warfare 2 and shares exactly what it takes to launch one of the biggest games in history. He also shares insights on understanding and connecting with audiences, refining marketing strategies, and maintaining a strong in-game experience.
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