In this enlightening episode of Scratch, Eric is joined by Henry Chilcott, the Chief Marketing Officer at Formula E, as they explore the fascinating realms of electric racing and sustainability. Henry unveils the challenges of being a challenger in a category dominated by an incumbent and discusses the interplay between high performance and sustainability in establishing a strong brand identity. They delve into captivating topics such as audience engagement, content creation, and the power of disruption in today's competitive business landscape. Tune in for a thought-provoking discussion filled with valuable takeaways on adapting and scaling marketing strategies.