In the last episode before the summer break, Bloom & Wild's Chief Customer Officer, Charlotte Langley, shares marketing strategies behind the brand's 20m deliveries and 100k 5-star reviews. She discusses her approach to being the voice of the customer, balancing commercial needs and customer desires through clever data insights and constant creativity. Tune in an hear all about how the letterbox flower brand is using challenger marketing to be the leader in the gifting category.