Welcome to another exciting episode of Scratch, where we’ve had the pleasure of hosting the brilliant Martin Lindstrom, a Marketing Expert and Author hailing from Lindstrom Company. Martin's reputation precedes him, known for his influential works including "Buyology," "Small Data," and "The Ministry of Common Sense." Eric & Martin explore the delicate balance between creativity and data-driven science in marketing, emphasizing the importance of consumer-centric strategies and the challenges faced in the evolving marketing landscape. Martin also shares insights into the role of a Chief Marketing Officer (CMO) in today's business world, all while discussing failed innovations at Walmart and highlighting Indian challenger brands, the Dabbawallas.