1BN Views and Counting: WorldChaseTag’s Marketing Playbook for Disrupting the Sports World
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Description
In this episode, Eric is joined by Johnny McMahon, GM and chief Content Officer of World Chase Tag, who delves into the explosive growth of World Chase Tag driven by their high-energy content strategy showcased on platforms like TikTok and YouTube. Beyond content, Johnny explores the pillars behind WCT's success, from licensing to athlete engagement, and advocates for a broad global marketing approach. He envisions a future for WCT with live events, sports betting, and enhanced athlete personal branding, mirroring strategies from other thriving sports leagues. If you love challenger brands & sports and want to learn how to build one, then this is the perfect episode for you.
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