In this episode of Scratch, the CMO of Calendly - Jessica Gilmartin joins us to discuss the evolution of the brand and its approach to building customer-centricity. Calendly, renowned for revolutionizing scheduling, attributes its success to a strong focus on customer needs and experiences. Jessica discusses how they incorporate customer insights into all aspects of their business operations and highlights Calendly's creative marketing processes and iterative testing strategies. She unveils Calendly's future plans, which include AI integration and enhancements to the user experience. This episode offers valuable lessons for businesses operating in competitive markets, making it a must-listen for product and B2B marketers.