Hot on the heels of the partnership with Netflix for the series “Full Speed”, we’re joined by NASCAR’s CMO, Peter Jung. Peter discusses NASCARs transformative journey towards inclusivity, digital engagement, and category disruption. He sheds light on NASCAR's strategic initiatives, including their impactful viral marketing campaigns and a steadfast commitment to diversity and inclusion. Peter also unveils the significance of NASCAR's partnership with Netflix for the series "Full Speed," aimed at captivating new audiences and strengthening fan connections. Additionally, he discusses the implications of NASCAR's innovative media rights deal for the sport's future. This conversation offers valuable insights into modernising a legacy brand, and harnessing digital platforms to build a more inclusive community, providing valuable lessons for marketers across all categories.