In this exciting episode, Ashley Boyce, CMO and co-founder of Noteworthy, takes us through their journey of building a perfume brand that dares to be different in the competitive $48bn fragrance category. Noteworthy is a challenger brand that’s empowering consumers to discover their unique signature scent using AI, moving beyond the traditional designer and celebrity endorsements. Ashley talks about the importance of creating products that not only meet a tangible need but also carry a deeper meaning for consumers, similar to Dove's approach to female empowerment. With over 14 years of experience at Unilever, she also tells us about the differences in challenges & opportunities for challenger v/s incumbent brands. Join us in this episode to gain some valuable insights on using personalized experiences to differentiate in a crowded space.