Blending Brand & Performance in DTC with Bryant Garvin of Ozlo Sleep, Purple Mattress
Description
In this episode, we are joined by Bryant Garvin, Head of Marketing & Growth đ at Ozlo Sleep. Bryan talks to us about his unconventional approach to marketing, which he calls "performance branding". Performance branding is when you capture attention and build brand affinity through content thatâs entertaining & emotionally resonant, while strictly measuring and optimizing the distribution of the content for performance metrics. He emphasizes how having a strong, differentiated product serves as the foundation for any âsuccessful marketingâ, and why all marketers need to have a basic understanding of human psychology & behavior to build campaigns that perform well.
Weâre joined by Dan Slagen, the CMO of Tomorrow.io in this episode. Tomorrow.io is a global weather intelligence company that has truly challenged and changed the way weather prediction operates âď¸. Their lean marketing team of just 4 people has managed to build a powerful global brand around...
Published 05/15/24
In this episode, weâre joined by Andrew Garrihy, an experienced global CMO who has excelled in the highly competitive Chinese market. Andrew gives us a glimpse into the mindset and values that drive Chinese business culture. He shares valuable lessons on how to navigate hierarchies, earn respect,...
Published 05/01/24