How do you create a brand and marketing strategy that not only stands out but also stands the test of time? Join us in this insightful episode of the Scratch Podcast as we sit down with Mark Kirkham, the CMO of PepsiCo International Beverages to dig into how Mark does it with some of the biggest and most well-established brands in the world, but also how he’s building new challengers in the beverage category. Mark brings his wealth of marketing experience from his tenure at PepsiCo,...

In this episode of Scratch, Eric interviews Magdalena Hörhager, VP of Growth at Bitpanda, discussing the marketing strategies that have made Bitpanda one of the largest trading platforms in Europe with a $4B valuation. The episode covers key pillars such as trust, differentiation, and cultural relevance, as well as insights into the challenges faced during Bitpanda's journey from start-up to unicorn. It provides valuable insights into the fintech landscape and effective marketing strategies...

Join Eric and Richard Stern, the CEO of TuneIn, in this captivating episode as they delve into the transformation of the radio industry and the future of digital radio consumption. They discuss how an excellent product should serve as its own marketing and how TuneIn is reshaping the way people listen to radio by using state-of-the-art technology to provide a seamless and immersive experience for listeners worldwide.

Discover the secrets to sustainable growth in quick commerce with Diego-Tarek de Aristegui, as he reveals the importance of business acumen, data, and customer experience in today's rapidly evolving market. Learn how to balance short-term and long-term metrics, differentiate your brand, and drive success with purpose-driven strategies that resonate with your audience.

In this exciting episode, we welcome Sophie Collins, an accomplished marketing leader and CMO at MPB, the world's top platform for reselling camera gear. Sophie shares her insights on how marketing can drive positive change and how businesses can start with an authentic ‘purpose’ and shares advice to marketers who are passionate about making a difference. Tune in to get inspired and equipped with the tools to make a positive impact through purpose-driven...

In this week's episode, we are joined by Kate McCutchen who is the CMO of Seedrs and global head of marketing for Republic Retail. With over 15 years of experience at Apple, Samsung, Amazon Fresh, Square and Away, she has a wealth of insight and experience in what it takes to grow a business in new geographic markets and capture lightning in a bottle, at scale. 👂🏻Tune in, we had a lot of fun recording this one! 👉Smart link: https://link.chtbl.com/scratch

In this week's episode, we are joined by Gil Efrati, CMO of Resident. Resident was, at one point, the fastest growing e-commerce brand in North America, and in this episode, Gil explains exactly how you get to that size and scale. Tune in, we had a lot of fun recording this one! Smart link: https://link.chtbl.com/scratch

In this week's episode, we are joined (for the second time) by Mark Schaefer, Executive director and acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books and he joins us today to discuss his latest book, “Belonging To The Brand; Why Community Is The Last Great Marketing Strategy”. Tune in, we had a lot of fun recording this one! Smart link: https://link.chtbl.com/scratch

Adam Morgan is the Executive Creative Director Adobe, and with 26 years of experience in the creative industry he's seen many new "eras" of marketing come and go. Today we discuss the "experience" era which is upon us and how to win as a marketer. This was a great episode with a ton of creative insights. Watch, download, like and subscribe! https://link.chtbl.com/scratch

This week, we're joined by Kelly Starman, CMO of PartsSource, a leading online healthcare marketplace for mission-critical healthcare products and services. Kelly cut her marketing teeth GE, Athena health and was CMO of Phillips (North America) before joining challenger brand, PartsSource. As a result she has a wealth of knowledge on what it takes to be a successful marketer when moving from incumbent to challenger brand. New Episode of Scratch Every Wednesday!...

This week, we're joined by Delbert Ty, CMO of Coffee Meets Bagel, a challenger online dating app. Delbert talks us through what he brought to challenger marketing from his tenure at P&G marketing some of the worlds biggest brands, how he was able to find rapid success whilst marketing a new telco brand in Singapore and how he's differentiating Coffee Meets Bagel in such a crowded space.

This week on Scratch the CMO of Magnolia Bakery, Eddie Revis, shares exactly how he is baking virality into every marketing campaign they run and why he believes in having intellectually diverse mentors when you work in marketing. Tune in for another insightful episode from Scratch! Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was hosted by Eric Fulwiler. Find Rival online at...

In today's episode we have Mint Mobile's CMO, Aron North, join us to discuss everything from how Mint started as a "side hustle" within the business, how they are using marketing to drive true product innovation, and how creative Ryan Reynold's is as a part owner in Mint. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at [email protected], we’d love to hear from you.

This week, Jenna (Managing Director and Co-Founder of Rival) steps in to speak to Margo Kahnrose, CMO of Skai (Formerly Kenshoo) about the strategies and tactics you need to keep your brand adaptable in constantly changing environments.

Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at [email protected], we’d love to hear from you.

Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at [email protected], we’d love to hear from you.

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Hanna Samuelson and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at [email protected], we’d love to hear from you.

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at [email protected], we’d love to hear from you.

Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Allison MacLeod, Chief Marketing Officer of Flywire. Flywire is a global payments enablement and software company, on a mission to deliver the world’s most important and complex payments. Flywire has over 2700 clients, supports more than 140 currencies, serves more than 240 countries and territories and employs more than 750 people. Allison MacLeod, joined Flywire as the EVP of global Marketing at...

Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Mosala Phillips, Chief Marketing Officer of Old Mutual Limited. Old Mutual Limited is the largest insurance company in Africa, and work across 14 markets! In this conversation we touch on the balance between creativity and numbers, Mosala's background as an engineer, and what he means by "In God we trust, but everyone else must bring data!". This is a fascinating conversation, tune in!

In this week's episode of Scratch, Eric Fulwiler is joined by Rand Fishkin, CEO of SparkToro! Many of you will have heard of Rand, he founded SEOMoz back in 2003 as a blog, and he also founded a business around it in 2008. He has also written a book called 'Lost and Founder'. This conversation revolves around marketing, but we also cover all things about being an entrepreneur - working smart and not hard, mental health and building teams. This is a great listen, tune in!

How do you design a brand around a product that doesn't actually exist? This is a fascinating conversation with Rob Miller, Chief Marketing Officer at HyperloopTT to hear about where the idea came from, the actual technology and their very special business models with contributors that work part-time in exchange for equity. Rob has a fascinating career, and he fills us in on how he ended up where he is today and how HyperloopTT is working to decarbonise the travel industry.

DuBose Cole talks to David Aaker, Vice Chairman at Prophet about how you go about building purpose-driven branding.

Eric Fulwiler talks to Sam Dulka of Dubai Economy and Tourism about the need to constantly adapt to change.

Eric talks to John Sheldon, CMO of SmileDirectClub about building a customer-centric marketing strategy.