A/B Testing. A story: to test or not to test.
User metrics for apps of any kind, I discuss the metrics you'll see in the financial news, the ratio, what business fit, and other options to empower your organization.
Published 09/20/20
The business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call.
Published 09/20/20
E-commerce conversion rates, the sales Funnel, site pathing, abandon carts, industry benchmarks for typical conversion rates.
Published 08/24/20