After being a high-level taekwondo competitor and making door-to-door sales calls, Alexine Mudawar knows about taking her lumps. The strategic account executive at Alyce and co-founder of the Women in Sales Club says her long-ago cold calls taught her how “to build rapport very quickly” when meeting someone new. To those who want to follow her career path from front-line AE to heading enterprise sales teams, Alexine urges perspective and patience. She says it’s important to keep team members apprised of a deal’s status, not just when it closes, and that sales take longer when dealing with larger, more-bureaucratic clients. Hear Alexine and Morgan discuss the importance of having multiple contacts on the prospect side, something he calls “deal insurance.” Interested in connecting with Alexine? https://www.linkedin.com/in/alexine-mudawar/