Customers today aren’t just buying products and services - they’re buying experiences, spending more with brands that meet their expectations and align with their beliefs. The Future of Commerce is dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and B2B, from sales, marketing, customer experience, employee experience, data management, customer service, purpose, corporate life, and more.
CPGs have an urgent need to move beyond cookies, making customer opt-in and consent critical – and they can do it. Customer identity helps brands improve acquisition and checkout rates, improve personalization, and foster loyalty.
Published 12/01/22
Author, actor, on-air host, and TED Speaker Bevy Smith gets candid about her life and career while sharing an optimistic message for us all—when it comes to life after 40, "it gets greater later."
Published 11/02/22