As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that tidied up the logo system and individual identities for their ever-growing amount of sub-brands, extensions, and products. Harry Elonen, Senior Brand Manager for Minecraft at Mojang Studios, shares how he and his team regained control by refining the master design system. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand. Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.