Most marketers understand the importance of A/B testing for optimizing marketing campaigns.  However,  surprisingly many are not  up to speed on best practices for doing this successfully. Sometimes even a simple tweak or modification can have game changing impacts on the success of your marketing, your sales - and on your company’s bottomline. While there is a lot of conversations around A/B testing, there’s surprisingly very little clarity. This leaves marketers knowing that they could be doing better, but with no clear direction of how to do it. Today we’re joined by Nils Koopelmann, founder of 3Tech, a company that focuses on conversion optimisation and experimentation to help e-commerce companies make better decisions in order to drive growth. Nils will be speaking about: - The fundamentals of A/B testing and how it impacts business growth. - Practical tips for conducting successful A/B tests. - Success factors for data-driven growth strategies. - How  A/B testing can contribute to increasing e-commerce conversion rates and revenue. USEFUL LINKS: Asianet Consultants:  https://asianetconsultants.com Connect with Nils Koopelmann:  https://www.linkedin.com/in/nils-koppelmann/ 3Tech's website:  https://3tech.de Visit A Seat at The Table's website at https://seat.fm