Marketing and B2B businesses are not typically seen as companions. However in a challenging market, companies selling products and services to other businesses need to a lot more to stand out in the market if they hope to survive let alone growth their business. The question facing many brands is how exactly can they promote a brand in a way that resonates with potential customers and helps to grow sales. Meet Matt Bell, a specialist in B2B marketing. He co-founded MessageUp to assist B2B companies in improving their messaging and and in delivering effective content without overwhelming their teams. In this episode Matt will be discussing: 1.   How B2B companies can maximize their impact when they have limited resources. 2.   How companies can leverage thought leadership and brand content.  3.   Best practices for optimizing the buying experience for digital-first B2B customers. USEFUL LINKS Asianet Consultants website:  https://asianetconsultant.com Matt Bell's website and blog:  https://www.messageup.com Connect with Matt Bell on LinkedIn:  https://www.linkedin.com/in/mattbell Follow MessageUp on LinkedIn:  https://www.linkedin.com/company/messageup Paperback and e-Book links:  https://www.messageup.com Visit A Seat at The Table's website at https://seat.fm