Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business. Today we can capture a huge amount of data across a growing range of platforms.  That’s both a blessing and a curse! Marketers can easily get lost analyzing everything that they can analyze  - but not necessarily what they should analyze. Success comes from first creating a question - and then analyzing that data which potentially could provide some insights. Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. In this episode Sam addresses ways to help marketing leaders leverage consumer data, AI, measure ROI, and how to rethink digital analytics. USEFUL LINKS Asianet Consultants website:  https://asianetconsultants.com The Gray Dot Company website:  https://thegray.company/ Connect with Sam Torres:  https://www.linkedin.com/in/samantha-torres-seo/ Visit A Seat at The Table's website at https://seat.fm