"Guilty Pleasures". That's what reality TV is to me. And sometimes... I get hooked. But I'm always looking at it from a marketing perspective (or I try so it's not a "waste of my time"). In this episode of the Acquire Podcast, I welcome back Jason Wiehler, who was last on the show in Episode 2. Here's a quick rundown of what to expect. 1. The Power of Consistency: We get deep and emphasize the importance of consistent messaging and sticking to one medium to engage and retain your audience. We both share tips on how to commit to a 90-day communication plan for better marketing outcomes. 2. The Rise of Events: Jason shares his thoughts on online events and the value they bring to the marketing community. He reveals his favorite marketing experts and shares what attracts him to attend particular events. 3. Upcoming Plans and Exciting News: I open up about my plans for the upcoming year, including completing the revamp of website and focusing on speaking engagements and deep-level summits. I share how I believe that community building and creating trusted relationships will be pivotal in 2024. 4. Email Marketing Reigns Supreme: We talk about the enduring power of email marketing and how it continues to be the preferred method for direct and measurable communication with an audience. And we delve into why it is unlikely to be replaced anytime soon. 5. The Buzz Around Squid Games: And here's the fun part. We switch gears and share our thoughts on the hit show Squid Games and its marketing strategy. We explore themes of authenticity in branding and the importance of niche targeting to attract the right audience. ========= Resources: Jason Wiehler’s Website: https://jasonwiehler.com Follow Jason on Instagram: https://www.instagram.com/jasonwiehler/  Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonwiehler/  ========= Connect with Jennie: Website: https://jenniewright.com Instagram: https://www.instagram.com/jennielwright/ LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/ YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community