Are you ready to uncover the secrets to success even in the face of setbacks? Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Club. Get ready for an episode packed with insights, strategies, and invaluable lessons to fuel your entrepreneurial journey. On This Week’s...

Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more. On This Week’s Episode, We Discuss: Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliate marketing can lead to missed opportunities. I share a real-life example where a client failed to integrate affiliates into their email campaigns,...

Ever wondered how process mapping could revolutionize your digital business? In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses. On This Week’s Episode, We Discuss: Unveiling the Power of Process Mapping: Explore the fundamentals of process mapping and how it can revolutionize operations for...

Ready to make your mark in the digital space while minimizing your environmental footprint? In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you.  Episode Highlights: Chrome’s Cookie Conundrum: With Chrome bidding adieu to third-party cookies, I unpack the implications for our marketing strategies. From the...

Ever wondered how to take your book promotion to the next level? In this episode of the Acquire Podcast, bestselling author Jonathan Green shares unconventional strategies to skyrocket your book's success. From engaging readers to leveraging the power of storytelling, Jonathan's insights will transform your approach to book promotion and list building. Episode Highlights: Unconventional Book Promotion Strategies: Dive into Jonathan Green's unique approach to engaging readers and attracting...

Are you ready to take your email marketing to new heights? Buckle up because in this episode of The Acquire Podcast, we're diving deep into advanced strategies that will transform your email list into a powerhouse of engagement and conversion. Get ready to discover the insider secrets that will skyrocket your email marketing success. Here's a sneak peek of what we'll cover: Advanced Segmentation: Say goodbye to basic demographic targeting. We're exploring advanced segmentation techniques to...

Today, I’m thrilled to welcome Lauren Gaggioli, an expert in organic content strategy and digital entrepreneurship. We're delving deep into the world of SEO (Search Engine Optimization) – a key player in your online marketing game. In this episode, Lauren and I are unpacking everything SEO – from the importance of empathetic keyword research to the impact of AI on content generation. Whether you're a seasoned pro or just getting started, this episode is packed with insights to help optimize...

In today’s episode, we're zooming out to take a bird's-eye view of your business. We're talking big-picture strategies to max out your profit margins through smart lead generation and effective launches. This isn't about getting lost in the day-to-day; it's about finding and leveraging those big and small opportunities that make a real difference to your bottom line. What’s in store for you in this episode: The Vision Thing: We start by diving deep into the power of having a clear, compelling...

Curious about what truly fuels social media success? Well, you're in luck because in this episode, I had the pleasure of chatting with the insightful Katie Brinkley. Katie graciously opened up about her entrepreneurial journey, sharing both the highs and lows she's encountered along the way. From navigating the tumultuous waters of starting a business to finding her stride in the ever-evolving world of social media, Katie's story is as inspiring as it is relatable. If you're ready to uncover...

Ever wondered how some businesses skyrocket their growth while others struggle to get off the ground? Want to know how to simplify self-hosted summits for maximum impact? In this episode, we're diving into the world of strategic planning and actionable insights. From tackling Google Analytics to thwarting spam attacks, I'll share practical tips to ensure your summit runs smoothly. Plus, learn how to navigate the DIY summit landscape and create a winning promotional plan bundle. Get ready to...

Ready to discover how ShawnQ turned a virtual summit into a $100,000 success story? In this week's episode, I'm joined by the incredible Shawn Q, sharing the secrets behind his virtual summit success—$80,000 in sponsorships, $100,000 in post-summit sales, and 2,000+ leads! We unpack his strategies, from speaker selection to virtual sponsorships, providing valuable insights for your business growth. Discover the blueprint to virtual summit triumphs and get ready to elevate your...

Find out how a casual conversation with a friend led to an eye-opening discovery that could impact your business. Stay tuned to uncover the unexpected twist that could change the way you approach your sales process. In this episode of the Acquire podcast, Jennie Wright dives into the importance of simplifying the sales process to enhance customer satisfaction and boost con. She shares her own experiences, including a client's complex and time-consuming sales process and her own encounters...

Ready to take your email marketing game to the next level? In this episode of the Acquire podcast, I’m joined by marketing maven Lorraine Ball. Together, we unravel the success story of Randall Beans, a 75-year-old bean manufacturer, and explore how they transformed a 250-subscriber email list into a mighty force of 10,000. Targeting a younger audience, Lorraine strategically revamped their marketing approach, offering engaging content and recipe collections in exchange for email addresses....

Curious about the must-know tech stack essentials for business success? Join me on this episode as I explore the world of tech stacks. I'll share my embarrassing yet eye-opening experiences, covering building block vs. growth tech stacks, the importance of avoiding one-size-fits-all software, and optimizing your stack for success. Acquire valuable knowledge to choose the right software and maximize your business growth. ========= Resources Mentioned in this Episode: This is my current tech...

Looking to supercharge your lead generation skills on LinkedIn? In this episode, we're joined by the incredible Hailey Rowe, a LinkedIn lead generation expert. Hailey spills the beans on maximizing results with creative messaging, unlocking the power of Sales Navigator, and building authentic connections. We explore the evolution of LinkedIn, discuss messaging strategies, and predict the future of lead generation. Whether you're a LinkedIn pro or just starting, Hailey's insights will...

Does it sound familiar to struggle with planning and goal-setting for the new year? Have you been told to simply set goals without a clear strategy, only to feel frustrated by the lack of progress and growth in your business? The pain of investing time and energy into goal-setting without seeing tangible results can be disheartening. But there is a better way to achieve success - by strategically planning and staying clear of the "January Reset" trent, you can pave the way for increased...

Curious about the magic of collaborations? Lynn Neville and I explore the benefits of starting small, from Instagram giveaways to epic summits and bundles. Join me in an episode bursting with wisdom alongside the brilliant Lynn Neville, mastermind behind Biz Bestie HQ. We cover the wild world of hacked social media, the crucial role of well-structured funnels, creating engaging experiences, the magic of giveaways for hot leads, the art of collaborations, and valuable insights on planning and...

Ever wondered how to turn your business into a lead-generating powerhouse? Join me in this solo episode where I spill the beans on Traffic Channel Mapping – the secret sauce to turn your business into a lead-generating powerhouse! Dive into understanding traffic channels, the magic of mapping and reverse engineering success, data analysis geekiness, aligning traffic with business goals, and the art of continuous improvement. Ready to transform your lead game? Hit play now for killer...

Looking to boost your content creation game? I've got the scoop from my chat with Deirdre Tshien in the latest episode of the podcast. We're diving into some serious content creation magic, so here's the rundown: The Power of Connection: Deirdre and I spill the beans on how to infuse your content with humanity and connection. No more robotic vibes – just real, engaging content.AI Tools Unleashed: We're talking about the cool kids in town – Caphso and ChatGPT. Discover how these tools can...

"Guilty Pleasures". That's what reality TV is to me. And sometimes... I get hooked. But I'm always looking at it from a marketing perspective (or I try so it's not a "waste of my time"). In this episode of the Acquire Podcast, I welcome back Jason Wiehler, who was last on the show in Episode 2. Here's a quick rundown of what to expect. 1. The Power of Consistency: We get deep and emphasize the importance of consistent messaging and sticking to one medium to engage and retain your audience....

Do you want to attract a flood of new leads for your upcoming summits? In my latest podcast episode with Jenzaia diMartile, we dive deep into the secrets of mastering Facebook ad strategies for summits. In this episode, you will be able to: Master the art of Facebook ad strategies for summits and skyrocket your event attendance.Discover the secrets of list building and lead generation to continuously grow your customer base.Overcome your fear of wasting money on ads by unlocking the key to...

How do you keep your leads warm, engaged and ready for more - event through the holiday season? With the holiday season right around the corner, this episode focuses on strategies on how to nurture your leads during this busy and promotional time. We all know how overwhelming it can be for both businesses and customers with the constant flood of deals and offers. So, how can you stand out and maintain a strong connection with your leads without bombarding their inboxes? That's what we're...

$276,000 added dollars in revenue from guest speaking - in less than a year. How? In this episode, Atiba de Souza reveals his proven strategies for skyrocketing online visibility, ranking on the first page of Google, and revolutionizing SEO. But that's not all! Jennie and Atiba dig deep into the power of guest speaking and podcasting for lead generation and list building. In this episode, discover how to: Utilize guest speaking to grow your list and generate high-quality leadsCreate an...

Are you ready to take your landing pages to the next level? Discover the secrets to creating a hook that compels visitors to take action, and learn the importance of delivering on promises. But be warned, one tiny mistake could cost you everything... In this episode, you will be able to: Increase lead generation and conversion rates by understanding the importance of landing pages.Hook your audience and keep them engaged with a compelling message on your landing pages.Build trust and...