Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.  In this episode we discuss: How to think about marketing if you’re afraid you’ll have to talk too much about yourselfWhat marketing is working for Mandy’s marketing students?Where do Mandy’s patients primarily come from at her practice?Why Mandy advocates a multi-channel approach to marketingWhy scaring certain people away with your marketing is a good thingWhy you MUST collect data from your marketing effortsAnd much moreHope you enjoy this episode with Mandy! This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia.  This conference speakers are all acupuncturists and marketing or business experts, so you’ll get to learn from people in our industry.  Topics include everything from optimizing your website to social media, to email marketing and more.  As you’ll hear in the upcoming interview, I’m excited to be one of the speakers at the conference.  Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.   If you love a destination CEU weekend, then I really hope you’ll join us for this one of a kind event focused on growing your acupuncture practice! SHOW NOTES: Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)The Acupuncturists Biz Hub PodcastMandy's online coursesFollow Mandy on Instagram @acupuncturistsbizhubSupport the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.