Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman. Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice. Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific...

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.  In this episode we discuss: How to think about marketing if you’re afraid you’ll have to talk too much about yourselfWhat marketing is working for Mandy’s marketing...

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing. If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place! In this episode we talk about: What kind of ethical dilemmas are people usually worried about regarding AI?Why it helps to think of AI like a brilliant, helpful assistantHow AI like ChatGPT is simply re-ordering and organizing ideas for fresh...

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years.  He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals.  This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away. In this episode, Jason and I talk about:  Generating more...

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs.  We talk in detail about search engine optimization for local wellness businesses.  I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful! In this episode, we discuss:  How to decide on keywords for your local businessDo local businesses need a blog for great...

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago. She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic.  She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more. In this episode, we talk about:  Gudrun’s journey of opening and expanding her acupuncture practice in...

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das. Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla! I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea. In this episode, we talk about: Earned income...

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.  Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television.  In this episode, we discuss the similarities between building an acupuncture practice and building a...

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.  Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.  In this episode, we talk about:  Creating a company culture that aligns with your valuesWhat marketing has worked for Sarah and what hasn'tEmail newsletters as a powerful marketing tool for staying top of mind with patientsHow books and media...

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach.  With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values.  I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in! In this episode we talk about: How it’s never the...

Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences. She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm. In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout. She also loves to help acupuncturists create online classes and other alternate...

Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices. Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers. In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as...

This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies. They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare. And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA...

This week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School. Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made. We also talk about: How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees...

This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk. Julie has been a business coach in our industry for many years, as well as a successful practice owner. I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout. Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie...

This week I'm talking with business strategist Joanna Sapir. Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner. In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability. It's much more than...

This week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University.  Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She’s licensed to practice acupuncture in both Japan and the U.S. Inside SkinKyu University, Maya teaches fellow acupuncturists to improve their technical skills and clinical results through Japanese-style needling and moxibustion.  In this...

This week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients.  If you have trouble putting yourself or your business out there with marketing, then this episode is for you. I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business! And this week, Acupuncture...

Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein.  Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years. Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many...

This week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists.   *Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!* If you're not familiar, having a virtual receptionist means that phone calls to your office are forwarded to your virtual receptionist in their home office. They have access to your cloud-based...

Welcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring. In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to...

Welcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away. Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others. Born in Japan, Maika is currently based in Turkey and has lived all over the world including China, France, and the US. She’s the host of the Business Clarity Podcast and the author...

Welcome back! Today I’m talking to acupuncturist Lindsey Thompson about making Instagram reels an effective and manageable marketing approach for your practice. I’ve been following Lindsey and her content creation online for a LONG time. At least 5 or 6 years. She runs multiple businesses, including a very successful private practice and an online nutrition program teaching patients how to integrate TCM dietary therapy into their lives. 🎉 And today I’m releasing a brand-new PDA course,...

This week I'm chatting with acupuncturist and practice growth strategist Mandy Grazter, who's based in sunny Australia. This is our THIRD attempt at recording this episode, and I'm thrilled it worked out. Our first two interviews were disrupted by an impossibly bad internet connection and a serious house flood, so it's a relief and a pleasure to finally bring you Mandy! Mandy helps new acupuncturists in particular get set up to run and market their practices with confidence. In this...