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Ad Age Marketer's Brief
How True Religion is marketing its Gen Z comeback
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Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans
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How Opill is marketing the first over-the-counter birth control pill
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
Published 05/01/24
Ad Age Marketer's Brief
Published 05/01/24
How Smucker is adjusting its media mix to reach Gen Z
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
Published 04/24/24
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