In this episode of Add To Cart, we are joined by James Taylor, the Founder and CEO of Particular Audience - an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ theory is that product data and intention is more important than customer groupings and it is a fascinating one to explore. Particular Audience was founded here in Sydney, boasts clients including The Good Guys, Singapore Airlines and Calvin Klein across Australia, US, UK and Canada. Since 2019 they’ve raised $13.5m in investment, are set to continue this growth. Today, James and I follow this journey, dive into plans for their B2C product Similar and look at what the future of data privacy means for retailers.  Links from the episode: Particular Audience Yieldify Singapore Airlines Calvin Kline The Good Guys Mining Massive Data Sets by Anand Rajaraman Similarinc Signet and Team Unico (sponsored) Shopify Plus and Desky (sponsored) Questions answered: What role does AI play for Particular Audience?What does the Similar plug in do?What’s the future of eCommerce personalisation? See acast.com/privacy for privacy and opt-out information.