Data-Driven Marketing Is State Farm's Best Policy
Listen now
Description
State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.
More Episodes
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.
Published 05/07/24
Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.
...
Published 05/01/24
Published 05/01/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
