The Eternal PR Triangle – Client, Agency and Media . This is a triangle that is often the point of almost all discussions in any PR meet up. We obsess, stress and are almost possessed with trying to bring a suitable balance to this triangle. An equilateral is preferred. Yet to manage this against...

In PR we rely on effective communication at all ends of the spectrum to earn our bread and butter yet there are more than a few slips that happen along the way. Some we catch in time, others we really don’t. And it's fine because it's humanly impossible to be perfect all the time. Else we would...