The Eternal PR Triangle – Client, Agency and Media . This is a triangle that is often the point of almost all discussions in any PR meet up. We obsess, stress and are almost possessed with trying to bring a suitable balance to this triangle. An equilateral is preferred. Yet to manage this against a backdrop of an everchanging PR landscape is not an easy feat. Much like the elusive omega particle this is rare and requires almost near perfect conditions. And even If it is achieved, to stabilize...

In PR we rely on effective communication at all ends of the spectrum to earn our bread and butter yet there are more than a few slips that happen along the way. Some we catch in time, others we really don’t. And it's fine because it's humanly impossible to be perfect all the time. Else we would all be robots. However, what if we had a list of communication mistakes to avoid. Would that not be a list you would want? In this episode of All About PR we speak to Neha Mishra who will talk to us...

While we have all spoken endlessly about the growth of digital and new mediums, have you noticed how legacy media has innovated in this space? Some wonderful innovations that merge their decades of experience and clarity of news. In this episode of All About PR, we speak to leaders from the sector who will gaze with us into the crystal ball and share with us what the future holds for legacy media along with the innovations that have caught the audience's attention. Radhika Bhirani and Anil...

Communication is counted as one of the key skills across all good leaders. In this episode of All About PR we have with us Author G S Rattan who has published his first book - 10 Steps to the Boardroom after spending several decades in the corporate world who will talk to us about why PR & communication are key elements in one's rise to the top.  An experienced leader with vast experience in steering techno-commercial functions in world-class engineering companies, G.S. Rattan continued...

Transitioning Mediums is not an easy feat. Whether it is from digital to print to digital or PR to journalism and vice versa. Each medium brings with it its own set of challenges and opportunities. In this episode of All About PR, Priyanka Nair, Assistant Editor, Storyboard, Network18 joins us to talk about these transitioning mediums and their rapid evolution along with how and when you should traverse through each. She brings the conversation alive with her own experiences across each...

T.H.E Conversation to have! This was and is always a bone of contention between clients and agencies. Several discussions, seminars, and conferences later we are yet to arrive at a common ROI evaluation method that a majority of the industry agrees upon. We all agree that AVE is not the way. But then what is? With the rapid evolution that took place since 2020, PR has taken on more job roles leading to a pressing requirement for a more comprehensive method of evaluation of work put in by PR...

Why did your story not get picked up and how did competition win the journalist's trust? A key question every PR professional is asked almost every week. Today we delve into the nuances of how to create a compelling story and the media selection process with an industry veteran.   In this episode, we speak to Sangeetha Chengappa, Senior Deputy Editor - Hindu BusinessLine on ‘Getting to the Story’.  Sangeetha has worked with the Deccan Chronicle, Deccan Herald and the New Indian Express and...

The PR industry has a place for everyone with different talent sets. We do consider ourselves culturally diverse and inclusive. Yet, can there be more? The PR industry has been abuzz with chatter about diversity and inclusion. Did it already exist or was that all in our minds? If, yes then what has been the progression and how is it faring now? How will it help make the industry a better place? In this episode, we speak to Preeti Binoy - Head Corporate Communications & Government Affairs...

In Season 3 we are introducing a special segment ' Media Shots' where we will invite strong and grounded voices from the media community to join us for a frank conversation on communication. In this special episode of All About PR we have with us Harshada Sawant, Senior Editor, CNBC Awaaz who will speak to us about what makes a PR pitch ... perfect for her !  Harshada comes with over two decades in journalism and is the winner of the prestigious Ramnath Goenka Excellence in Journalism for...

Even though women form the majority of the workforce in communication, why is it that we see so few of them in the leadership positions? Why do the ranks thin out? What is holding them back? In this episode, we speak to Mou Chakravorty, Communication Specialist, Deloitte, and a passionate member of WICCI Public Relations & Digital Marketing Council of India on the recent findings of their industry survey. The council has unveiled the first edition of their I-LEAD survey in collaboration...

In Season 3 we are introducing a special segment ' Media Shots' where we will invite strong and grounded voices from the media community to join us for a frank conversation on communication. In this special episode of All About PR we have with us Ruth Esther Dsouza who will talk to us about her 10 commandments that you need to understand to create and maintain a seamless working relationship with the media community.   Trust me this one you can hear again and again till you have all of them...

As the brand world, this year pushes 'sustainability' as the key buzzword ( along with 'empathy'), is the larger PR world equipped to craft this conversation beyond the special days set aside to celebrate it and push topical posts? In this episode of the podcast, we speak to Jyotsna Bhatnagar, Private Sector Partnerships Officer, UN World Food Programme India on how the communication industry can raise the game and push forward the entire discussion by starting a nuanced conversation with the...

In this episode, we talk to the team of PR Rockstars from Nucleus PR and trace the journey of PR, innovation, evolution to its current form along with how its interaction and perception has changed in the brand ecosystem. Chaittali Dave, Ishita Shah, Akhila R, Khushboo Alag, Vinod Reddy and Michelle Khiangte join us on this podcast to share their perspective on different aspects of the industry.  Hit play and know more from a team that is living the change in the Indian PR Industry. 

Women in PR is a fascinating subject because there are so many conflicting forces that exist to challenge their career growth and yet PR continues to attract many women to the industry. On today’s podcast we deal with the challenge’s women in PR face at one of the most delicate phases that has the highest attrition - the mid-management level. Nandita Lakshmanan, Founder & CEO , The PRactice joins us today to share her experience and how we can address this on an individual level, in the...

If you as a PR professional always viewed a digital agency working with your brands as a competitor or frenemy then this is your chance to understand more about digital on this episode of All About PR. This learning will help you explore a more collaborative way of working together. And really this works when you have a firm understanding of both worlds. Today on the podcast Rajni Daswani – Director Brand Experience & Employee Engagement - SoCheers takes us to the other side. She joins us...

Good books on the Indian PR industry are hard to find. But we have a great find for you! Today we speak to Gayatri Rath and Paarul Chand the co-authors of A Question of Trust. A very well-written book that answers why communication has become one of the core functions of an organization and how a CEO can use it to their company’s best advantage.  Both the authors bring over fifty years of combined experience in corporate communications and the media industry to this essential and timely...

Remember those years when PR and Startup was a new romance that had all eyes on them. As the market was just maturing along came the plot twist: 2020. This tested the resolve, confidence and reputation of start-ups and the PR teams in every way. As they raced to keep up with the several twists and turns of the storyline and just as they pivoted… the rules changed. How have they changed and what works and what doesn’t anymore? Especially in India! We take a deep dive into StartUp PR a veteran...

Political PR is not a field that we are new to in India, but it is only in the last couple of years that this vertical has gotten the recognition it deserves and has been elevated into the core group of coveted verticals. This vertical has evolved differently across the globe and we can look towards these countries to seek inspiration on how we would like to mold it in our country. We must also look closer and understand how the elevation of this vertical came about to be able to create a new...

While 2020 was a rough year for PR, the turmoil was felt most in the StartUp World and the PR vertical that services it. Reputations can make or break a start-up and dealing with the pandemic has not been an easy feat for most. PR teams handling startups have had to be quick to pivot with the fast-paced changes in the businesses while keeping pace with the fast-changing media landscape. So that brings about an interesting question on the startup PR rulebook? How has this changed? How have...

In the role of a communicator after a certain level, you have to define your own growth and while doing that maybe have a shot at creating a completely new designation or role in the industry for yourself. While some may lament the lack of a linear progression for growth that should be provided by an organization, others might find it exciting to be in a field that lets you do that for yourself. You actually have a chance to write your own role and chart a completely new course in the field....

Women's Indian Chamber of Commerce and Industry (WICCI ) is a force to reckon with in the industry. Today we speak to WICCI PR & Digital Marketing Council's National President - Kavita Lakhani and Vice President - Anjali Mehra on the need for a council in this segment. It aims to be the force for gender equality and equal opportunity for women within the Indian communications industry through support and interventions where needed. The council is on a mission to create a safe community...

In today’s podcast, we continue our discussion on how you can create a career in communication outside India. What does it take to craft a global career in PR? Is your education in India enough? Is agency work sufficient or do you need corporate experience too? What happens when you move out to a new country? Can you do this on your own or do you have to rely on your company to make that switch for you? Do work ethics and professionalism differ across continents? Is the skillset you acquired...

When you think of moving out of PR there are a multitude of streams you can venture out into. But which one and what is the most apt for you ? and wouldn’t you like to know more whether a firm grounding in PR will be an advantage or disadvantage?   Ruchi Kaushal: Global Marketing Manager- Car Workshops - Castrol joins us on the podcast today to help PR professionals understand how to chart their career course beyond PR.  Ruchi works in the Oil and Energy Industry as a Global marketing...

New age-independent media has come of age in India. They have created a thriving ecosystem for themselves that allows them to create stories for a niche and loyal audience. Though has the Indian PR industry caught up with them? What is the ROI - tangible and intangible? How do you engage them? So many questions!  Aekta Kapoor- Editor and Publisher, eShe magazine joins us on the podcast today to help us decode independent media and how as PR professionals we can engage them in a more...