If you as a PR professional always viewed a digital agency working with your brands as a competitor or frenemy then this is your chance to understand more about digital on this episode of All About PR. This learning will help you explore a more collaborative way of working together. And really this works when you have a firm understanding of both worlds. Today on the podcast Rajni Daswani – Director Brand Experience & Employee Engagement - SoCheers takes us to the other side. She joins us to help us understand how we can work together, trace similarities between both fields and how to make that switch …just like she did ! Rajni is a multitasker and a quick learner. After different stints in various industries, she joined the leadership team of SoCheers in 2014 and quickly rose through the ranks and became a part of the core team. With 14+ years of experience in the industry, she combines her PR skills and digital insight to create meaningful brand experiences at So Cheers. Today, she oversees the client servicing on all accounts and is the troubleshooter for all her teams. She wears multiple hats and works across teams and verticals. As she does this she keeps an eye out for loopholes and challenges that need to be addressed to make work-life and output better. Rajni oversees 100+ professionals at SoCheers who look up to her for guidance. Under her leadership, the team has won several awards for their work. In just the last year, campaigns under her guidance have won more than 30 awards across categories not counting the multiple awards that she has won herself on an individual level. Hit play and know more about how you can make the switch. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!