Why did your story not get picked up and how did competition win the journalist's trust? A key question every PR professional is asked almost every week. Today we delve into the nuances of how to create a compelling story and the media selection process with an industry veteran.   In this episode, we speak to Sangeetha Chengappa, Senior Deputy Editor - Hindu BusinessLine on ‘Getting to the Story’.  Sangeetha has worked with the Deccan Chronicle, Deccan Herald and the New Indian Express and Express Computers in Bangalore as a Business Journalist in the past. She was also worked with JWT in Advertising in client servicing, NIIT in business development and with the Taj Westend Hotel in Sales. With over 17 years of experience in Business Journalism and 10 years of industry experience in Sales & Advertising roles she brings a wealth of experience to the field. Within 2.5 years of entering journalism, she won the Polestar Award in 2007 for her stories published in 2006. She has reported extensively on IT/BPO, E-commerce, Retail, Hospitality, among others. Her personal interests include cooking, fitness, traveling, music and spirituality. She lives in Bangalore with her husband and has two daughters. Hit play and know more how you can create a compelling narrative for the media on your brand. Season 3 Episode 6