Media Advocacy is an essential skill that a PR professional must acquire to move up the ladder. This is also what will gain you more influence within the organization you work in and a seat at the table. But do you know how to create a media advocacy program? Where do you start? What issue actually warrants an advocacy program? Bhaskar Majumdar, Head - Corporate Affairs, Communication & Digital media, Egis India joins us today to help us understand more about Media Advocacy.  Bhaskar has...

The influencer and PR community have had a tumultuous relationship since they laid eyes on each other. The romance has had its ups and downs. However, in the past couple of years, the influencer community has evolved to add more professionalism and creativity to it. If you are a part of the PR industry…you need to catch up...if you haven't already.  In this episode, we speak to Pankhuri Harikrishnan, Director - Fetch Consulting - a Digital-first agency that excels at curating unique...

As every business fights to come back to a semblance of normalcy, they are now being questioned on sustainability. PR & Communication teams have their task cut out for them with requests to tweak the messaging or add to it or educate their clients on why it is important and how being a part of the sustainability conversation will add to their reputation, generate goodwill and profit. In this episode we have Priya Zutshi, Corporate Communication, Mahindra Group joins us for a discussion on...

Today we discuss PR in the theatre industry. While most of us are enamored with the spotlights on the stage, few know that it takes a lot of effort to craft that precise scene.  It's only when you peek behind the curtain that you understand that a PR army is working non-stop and putting in the hours to help create an enviable reputation. Within the entertainment industry as well theatre occupies a unique space. Today we have with us seasoned communication professional - Kajal Gadhia, Founder...

Podcasts are an exciting section to explore for PR & Communication professionals and add to their campaigns.  But how does it fit into a PR campaign and will it have real impact ? What do podcasters expect from the PR community? Silawath Irshad, Host of The Growth Mindset Podcast joins us today to answer these questions. In his podcast , he interviews Industry leaders across the world as they share practical tips for listeners that can help them achieve their dreams and goals in Life....

Do you start your PR journey from an agency or from a corporate communication team? Or do jump into the world of entrepreneurship and start from there? In this episode, we speak to seasoned communication professional - Pooja Trehan, who shares her insights from her experience spanning 15+ years across all these segments.  The experienced storyteller started with a stint in a PR agency that helped her get a firm grounding in the industry. Pooja quickly rose up the ranks to head national and...

 2020 has not been an easy year for Lifestyle PR. In this episode, we speak to Sonali Sokhal, a seasoned PR professional in the lifestyle vertical who shares with us the inner workings of the industry and how it has pivoted to be ready for a new and uncertain future.   Sonali has over two decades of experience in consumer and lifestyle PR . She runs her own PR agency - Intelliquo PR and is based out of Delhi. She has worked with some of India's coolest and most successful lifestyle brands...

This year has seen a lot of pivots and innovations in the PR industry. In this episode, we throw the spotlight on The PR Loop.  Dionne Taylor and Diane Eichler, Founders of  The PR Loop speak to us about their innovative new platform that aims to transform the PR industry.  The PR Loop is an online membership community for in-house and agency PR professionals as well as journalists to save time and deliver greater value by connecting efficiently with colleagues around the country,...

Healthcare PR was a niche until about earlier this year. Not anymore. Every vertical in PR is being asked to double up or get experienced consultants or add this expertise to their repertoire this year. What is unique about this vertical of PR? Why is it essential for someone in lifestyle or technology to add this expertise to their offerings? How does it work? What are the local, national and global repercussions if you miss this boat? To answer this and more, in this episode we have with...

What does it mean when a journalist cribs about an 'insensitive' pitch made by PR ? How do you handle the backlash? This when the client on the other end also expects you to deliver the story on the 'trending' topic ? Can you include or learn EQ ? How can you encourage that in your team ? To answer this and more we have Paarul Chand, Editor-in-chief, partner PRmoment India (www.prmoment.in), India’s leading online PR magazine and Dr John Victor - Clinical psychologist, and CEO, Mind Solace...

Tune in to a delicious conversation with Foodies Vidya Lakshmi and Suchitra Chari as they share their unique innovations and how the food blogging world has adapted to the new normal and morphed their association with the PR world. Vidya Lakshmi is an award-winning food #blogger based out of Bangalore and is known for her delicious recipes.  Suchitra Chari is s based out of Mumbai and is known for her cooking skills and beautiful photography.  In this episode, they talk to us about how...

Varsha Pillai, Associate Director, Communications, Dream a Dream speaks to us about Media Advocacy in PR. Varsha Pillai has over 16 years of experience in the communication space, a bulk of which was spent as a TV news journalist. A research addict, she has been an NFAI (National Film Archives of India) research fellow in 2009 and a NUFFIC Fellow (Netherlands Fellowship) in 2017. In 2019 she was one of the 10 young leaders selected globally to attend the Winterschool for Thinktankers in...