The influencer and PR community have had a tumultuous relationship since they laid eyes on each other. The romance has had its ups and downs. However, in the past couple of years, the influencer community has evolved to add more professionalism and creativity to it. If you are a part of the PR industry…you need to catch up...if you haven't already.  In this episode, we speak to Pankhuri Harikrishnan, Director - Fetch Consulting - a Digital-first agency that excels at curating unique collaborations and bringing together various marketing aspects to create impactful content.  With over 20 years of experience in events, PR and influencer management, her expertise in creating new marketing concepts and forging partnerships between brands and opinion leaders, has ‘fetched’ her agency some coveted associations between brands, influencers and media. Her circle of influence stretches across multiple verticals and every possible brand creating a demonstrable track record of successful creation of organic marketing buzz through engaging content. Join us as she de-mystifies influencer management and traces its evolution in India with us.  This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!