Evolution of Healthcare PR
Listen now
Description
Healthcare PR was a niche until about earlier this year. Not anymore. Every vertical in PR is being asked to double up or get experienced consultants or add this expertise to their repertoire this year. What is unique about this vertical of PR? Why is it essential for someone in lifestyle or technology to add this expertise to their offerings? How does it work? What are the local, national and global repercussions if you miss this boat? To answer this and more, in this episode we have with us Rimmi Harindran Regional Head of Communications - APAC Global Head of Communications General Medicine & Endocrinology (Interim) Merck Healthcare who speaks to us about the subject. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!
More Episodes
The Eternal PR Triangle – Client, Agency and Media . This is a triangle that is often the point of almost all discussions in any PR meet up. We obsess, stress and are almost possessed with trying to bring a suitable balance to this triangle. An equilateral is preferred. Yet to manage this against...
Published 10/12/22
Published 10/12/22
In PR we rely on effective communication at all ends of the spectrum to earn our bread and butter yet there are more than a few slips that happen along the way. Some we catch in time, others we really don’t. And it's fine because it's humanly impossible to be perfect all the time. Else we would...
Published 09/28/22