As every business fights to come back to a semblance of normalcy, they are now being questioned on sustainability. PR & Communication teams have their task cut out for them with requests to tweak the messaging or add to it or educate their clients on why it is important and how being a part of the sustainability conversation will add to their reputation, generate goodwill and profit. In this episode we have Priya Zutshi, Corporate Communication, Mahindra Group joins us for a discussion on the subject.  With 15 years of experience in the communication space, a bulk of which was spent as a communicator in the social sector space , she has also worked with Aaj Tak and Times of India. She holds a degree in Economics and Communication and has worked across diverse communication verticals including internal communication, public relations, sustainability communication and media advocacy in the NGO ( CRY ) and for-profit sector ( L & T ). In her current role in the Corporate communications function of Mahindra Group she focuses on making climate change- an issue that impacts all- understandable. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!