Media Advocacy is an essential skill that a PR professional must acquire to move up the ladder. This is also what will gain you more influence within the organization you work in and a seat at the table. But do you know how to create a media advocacy program? Where do you start? What issue actually warrants an advocacy program? Bhaskar Majumdar, Head - Corporate Affairs, Communication & Digital media, Egis India joins us today to help us understand more about Media Advocacy.  Bhaskar has more than 22 years of strategic communication consulting experience in the field of Strategic Communications, Crisis Communication, Leadership Communication & engagement, Public Policy, Digital/Social Media Outreach, Industry Body Engagement & Brand Building. He has worked with several leading Indian and global PR agencies in the country along with managing communications for Indian corporate giants and television channels. Hit play and know more about media advocacy.  This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!